Privacy Policy 

Last Updated: July 1, 2026

Introduction

New Fairfield Dental (“New Fairfield Dental,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us through our website, communications, and services. This Privacy Policy and Cookie Policy explains what information we collect, how we use it, how we protect it, your privacy rights, and how cookies and similar technologies are used on our website. By accessing or using this website, you agree to the practices described in this Policy.

Information We Collect

We may collect information directly from you, automatically through your use of the website, and from third party service providers.

Information You Provide

We may collect information that you voluntarily provide, including:

• Name
• Email address
• Telephone number
• Appointment requests
• Contact form submissions
• Service inquiries
• Communications sent through our website
• Any other information you choose to provide

Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type and version
• Device type
• Operating system
• Geographic region
• Referring website
• Pages visited
• Date and time of visits
• Time spent on pages
• Website interaction data

Sensitive Information

Please do not submit Social Security numbers, insurance information, medical records, payment information, or other highly sensitive personal information through website forms unless specifically requested through a secure process.

How We Use Your Information

We may use collected information to:

• Respond to inquiries and appointment requests
• Communicate with you regarding our services
• Improve website functionality and performance
• Personalize user experiences
• Monitor and analyze website traffic
• Maintain website security
• Prevent fraud and misuse
• Comply with legal and regulatory obligations
• Maintain internal business records

We process personal information only for legitimate business and operational purposes.

Artificial Intelligence and Automated Technologies

We may use artificial intelligence, machine learning systems, automation tools, chat technologies, analytics platforms, and other emerging technologies to assist with:

• Website operations
• Customer service
• Appointment scheduling
• Content creation and management
• Website analytics
• Marketing and communications
• Administrative functions

Information submitted through our website may be processed by these technologies as part of normal business operations. We do not use artificial intelligence systems through this website to provide medical diagnoses, treatment recommendations, or healthcare decisions.

Information Sharing and Disclosure

We do not sell personal information. We may share information with trusted third parties that assist in operating our business, including:

• Website hosting providers
• Website developers
• Analytics providers
• Marketing service providers
• Security providers
• Email and communication providers
• Appointment scheduling providers
• Professional advisors
• Government agencies when required by law

These service providers are only permitted to use information as necessary to provide services on our behalf. We may also disclose information as part of a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction.

Consumer Privacy Rights

Depending on applicable laws where you reside, you may have rights regarding your personal information, including:

• The right to know what personal information is collected
• The right to access personal information
• The right to correct inaccurate information
• The right to request deletion of personal information
• The right to obtain a copy of personal information
• The right to opt out of certain advertising activities
• The right to opt out of profiling or automated decision making where applicable
• The right to appeal certain privacy related decisions

To exercise these rights, please contact us using the contact information provided below. We will respond in accordance with applicable laws.

Data Retention

We retain personal information only for as long as reasonably necessary to:

• Fulfill the purposes outlined in this Policy
• Provide requested services
• Maintain business records
• Comply with legal obligations
• Resolve disputes
• Enforce agreements

Retention periods vary depending on the nature of the information and applicable legal requirements.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, misuse, alteration, or destruction. While we strive to protect personal information, no website, network, or electronic storage system can guarantee absolute security.

HIPAA Notice

This website is intended for informational and communication purposes. Information submitted through website forms may not be considered Protected Health Information (PHI) under the Health Insurance Portability and Accountability Act (HIPAA) until a formal patient relationship has been established and information is received through appropriate channels. For matters involving personal health information, please contact our office directly.

Cookie Policy

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. Cookies help websites function properly, improve user experiences, remember preferences, analyze traffic, and support marketing efforts. Our website may use cookies, pixels, web beacons, scripts, tags, and similar technologies.

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for website functionality and security. Examples include:

• Form submissions
• Security features
• Session management
• Website accessibility functions
• Load balancing and performance features

These cookies cannot typically be disabled because they are necessary for the website to operate.

Functional Cookies

These cookies help improve user experience by remembering preferences and settings. Examples include:

• Language preferences
• Saved settings
• User customization options

Analytics Cookies

Analytics cookies help us understand how visitors use our website. These cookies may collect:

• Pages viewed
• Visitor navigation paths
• Session duration
• Device information
• Browser information
• Referral sources

Analytics information is generally aggregated and not intended to personally identify individual users.

Advertising and Marketing Cookies

These cookies may be used to:

• Measure marketing performance
• Track advertising effectiveness
• Support remarketing campaigns
• Deliver relevant advertising

Advertising partners may place cookies in accordance with their own privacy practices.

Cookie Consent

Where required by applicable law, visitors may be presented with a cookie consent banner that allows them to:

• Accept all cookies
• Reject non essential cookies
• Customize cookie preferences

Visitors may modify their preferences at any time through available cookie settings tools.

Managing Cookies

Most web browsers allow you to manage cookies through browser settings. You may choose to:

• Delete cookies
• Block cookies
• Receive notifications when cookies are used

Disabling cookies may affect certain website features and functionality.

Third Party Technologies

Our website may use third party technologies including:

• Google Analytics
• Google Search Console
• Google Ads
• Google Maps
• YouTube
• Meta Pixel
• Call tracking services
• Website hosting services
• Security and monitoring tools
• Customer communication tools

These services may use cookies and similar technologies according to their own privacy policies.

Global Privacy Controls

Where required by applicable law, we may recognize browser based privacy preference signals, including Global Privacy Control (GPC), as a request to opt out of certain data collection and targeted advertising activities.

Children’s Privacy

This website is not intended for children under the age of 13. We do not knowingly collect personal information from children through this website without appropriate parental consent. If we learn that information from a child has been collected in violation of applicable law, we will take appropriate steps to delete that information.

Third Party Websites

Our website may contain links to third party websites for your convenience. We are not responsible for the privacy practices, security, or content of third party websites. We encourage users to review the privacy policies of any external websites they visit.

Do Not Track Signals

Some web browsers may transmit “Do Not Track” signals. Because there is no universally accepted standard for these signals, our website may not respond to all Do Not Track requests. However, we may honor Global Privacy Control (GPC) signals where required by law.

Changes to This Policy

We reserve the right to update or modify this Privacy Policy and Cookie Policy at any time. Any updates will be posted on this page with a revised Effective Date. Continued use of the website after changes are posted constitutes acceptance of the updated Policy.

Contact Information

New Fairfield Dental 132 State Route CT 37 New Fairfield, CT 06812 Phone: (203) 746-5707 If you have questions regarding this Privacy Policy, Cookie Policy, or your privacy rights, please contact our office.